Custom Illustration and Branding Solutions

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About this service

Summary

Emjay offers custom illustrations and branding solutions that bring warmth and personality to projects, enhancing engagement and memorability through hand-crafted visuals.

Process

First, I will interview the client to get a sense of the project and gather as much information as I can about the style, tone, message, and content of your branding project.

After we discuss the parameters of the project, I will create a contract so we have specific goals and timelines in place.

Then I will create some rough sketches that loosely illustrate a direction to follow in my next sketch iteration.

After the client chooses one of the sketch directions, I will elaborate on the sketch and create a more refined image for review.

After 2 to 3 more editing rounds, we have a finished a unique, one-of-a-kind branding project with warmth and personality.

What's included

  • Brand Guide

    A clear, concise guide that lays out every element of your brand, from fonts to image usage, so anyone in your organization can use the guide to stay on-brand when creating content.

  • Key Art

    A main image to represent your company, event, product, television show, etc., that serves as the touchstone of your branding project.

  • Package Design

    Creating cohesive packaging, pulling elements from the key art design and elaborating on them to craft custom on-brand packaging for your product.

  • Merchandise Design

    Using the key art to translate the brand onto physical products for purchase, like t-shirts, tote bags, towels, etc.

  • Motion Graphics

    An illustrated version of the key art to promote your project in a dynamic, interactive way.

  • Spot Illustrations

    Small illustrations that can be added to any content to create more interest in the brand.

  • Pattern Design

    Using elements from the key art and spot illustrations to create a repeating pattern that can be used on packaging, merch, website design, etc.

  • Web Design

    Translating the key art and branding elements into a website or landing page.


Skills and tools

Brand Designer
Digital illustrator
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Procreate

Industries

Advertising
Commercial

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