Visual designer expert in Branding, packaging and website design

Mahima Anand

(0)

Starting at

/hr

About this service

Summary

Innovative brand identities are my specialty, blending strategic thinking with artistic flair to create memorable visual experiences. With a keen eye for detail and a passion for storytelling, I craft bespoke brand identities that resonate with audiences and stand out in a crowded marketplace. My unique approach combines creativity with a deep understanding of brand strategy, ensuring that each design not only looks stunning but also communicates the essence of the brand effectively.

Process

Discovery Phase:During this initial phase, I'll dive deep into understanding the client's unique vision and preferences, ensuring that every design element reflects the essence of their brand. Additionally, I'll conduct thorough research on market trends and competitors to identify opportunities for differentiation, while also defining the client's target audience and crafting a brand persona to guide our creative direction.

Research and Ideation Phase:Building on insights gathered during the Discovery Phase, we'll develop visual inspirations and stylescapes to establish a cohesive visual identity that resonates with the client's audience. This phase is crucial for laying the foundation of our creative strategy, ensuring that our designs stand out in the market while staying true to the client's brand ethos.

Design Phase:Here, we'll bring our creative strategy to life by crafting an initial logo that encapsulates the client's brand identity. Additionally, I'll design a suite of collateral options such as business cards, packaging, and menus, each meticulously crafted to leave a lasting impression. Throughout this phase, we'll prioritize client feedback and collaboration, ensuring that our designs align perfectly with their vision.

Execution and Finalization Phase:In this final phase, we'll incorporate any feedback and make necessary revisions to refine the designs to perfection. Then, we'll prepare a comprehensive brand style guide to maintain consistency across all touchpoints, ensuring that the client's brand identity remains cohesive and impactful. Finally, we'll deliver the completed designs to the client for seamless implementation across various channels, empowering their brand to stand out and thrive in the competitive landscape.

What's included

Logo suite
Variations of the main logo, to expand its use for spaces and executions that might be wider, taller, lighter, darker, etc. than the original logo. This includes: Primary logo: this is your “go-to,” default logo Secondary logo: this fills in the gap of your primary logo layout-wise. Is your primary logo a rectangle? Secondary should be more of a square or taller. All black logo (both for primary and secondary): if your logo is in a specific brand color, having an all-black variety is great for things like decals or to put over photos All white logo: same idea as the all black, but in white Brand mark: this is a nice-to-have option that is a graphic “seal” or monogram version of your logo… maybe something that you’d use as a simple icon for things like a favicon or on the back of the business card
Style guide
A brand style guide is a document that establishes specific rules and guidelines for maintaining your company’s brand identity in all external and internal communications. It describes how the company presents itself and interacts with its customers. It may include a description of your logo – its shape and color, but also the color scheme, iconography associated with the firm, or even the tone of voice the firm uses to address clients.
Brand book
A brand book outlines your brand’s mission, image, and core values. Above all else, it is the brand’s very identity, a DNA blueprint with layers upon layers of details, from the more general – such as brand purpose – to the more intricate nuances, such as specifics regarding the color scheme and fonts. Combined with all of these elements, a comprehensive brand manual is born, providing staff and customers with a clear vision of the company and its product.

Example projects