*Social listening is the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.
*Writing text posts that inform and engage audiences.
*Monitoring the success of posts by reviewing metrics such as comments, likes, shares, views and clicks.
*Responding to comments on posts, directly engaging with followers.
*Posting photos and graphics with captions.
*Including relevant hashtags to boost a post's visibility on a platform.