Web Analytics Audit, Implementation, And Strategy

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About this service

Summary

Review current marketing tech tool stack. Find optimizations and recommendations for best web analysis.

What's included

  • Audit

    Review data quality, admin settings, events, conversions, and eCommerce Review analytics code on site Review Google Tag Manager set-up Review & provide recommended events tracking Audit of events (Language may change depending on marketing tools, i.e different verbage for Mixpanel, Amplitude, etc).

  • Discovery & Findings Call

    Review current analytics issues and present findings.

  • Audit Implementation

    Based on findings, hours estimated can be provided for implementation work. Client can prioritize and discuss which line items can be handled internally v.s need support.


Skills and tools

Digital Marketer
Marketing Analytics Specialist
Amplitude
Google Analytics
Google BigQuery
Google Tag Manager
Mixpanel

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