What's included

• Phase 1 – BRAND ANATOMY

  (10 days)(strategy, positioning, verbal identity)

• ➡️ Questionnaire

  An in-depth questionnaire aiming to understand you as a founder, the motivations behind your business and your roadblocks and goals.

• ➡️ Deep dive

  Taking the answers from your questionnaire to do my own deep dive on the industry, competitors, audience, and finding white spaces for the brand to capture.

• ➡️ Strategy Workshop

  We start with writing up two creative briefs, and presenting the research to you in the form of different strategic route(s) that the brand could take along with a brand manifesto and a comprehensive stylescape. After this call, we decide which route to pick.

• Phase 2 – BRAND ACTIVATION

  (14 days) (visual identity, brand touchpoints)

• ➡️ Brand identity magic

  After deciding the strategic route(s) we want to go with, I will work BTS to build out those 2 complete identities- logo, colors, type, extended applications, and communication

• ➡️ Brand Identity Presentation

  We get on a call to go over the identity options and select the best route to proceed with. We discuss the list of applications that will benefit the brand.

• ➡️ Brand extensions

  I will work on refining the selected identity and creating all the additional assets needed for the brand’s different applications. (print collaterals, social media templates, content plan)

• Phase 3 – BRAND HANDOFF (3-4 days)

  Consistency is key. We want to ensure you’re using your new assets correctly and consistently across all touchpoints. This includes: a comprehensive document on best practices for your assets.

• ➡️ Final delivery

  At this stage, I will prepare the brand guidelines document with all assets and directions to use them.