(10 days)(strategy, positioning, verbal identity)

An in-depth questionnaire aiming to understand you as a founder, the motivations behind your business and your roadblocks and goals.

Taking the answers from your questionnaire to do my own deep dive on the industry, competitors, audience, and finding white spaces for the brand to capture.

We start with writing up two creative briefs, and presenting the research to you in the form of different strategic route(s) that the brand could take along with a brand manifesto and a comprehensive stylescape. After this call, we decide which route to pick.

(14 days) (visual identity, brand touchpoints)

After deciding the strategic route(s) we want to go with, I will work BTS to build out those 2 complete identities- logo, colors, type, extended applications, and communication

We get on a call to go over the identity options and select the best route to proceed with. We discuss the list of applications that will benefit the brand.

I will work on refining the selected identity and creating all the additional assets needed for the brand’s different applications. (print collaterals, social media templates, content plan)

Consistency is key. We want to ensure you’re using your new assets correctly and consistently across all touchpoints. This includes: a comprehensive document on best practices for your assets.

At this stage, I will prepare the brand guidelines document with all assets and directions to use them.