What's included

• logo

  When using a logo maker or working with a designer to create a logo, the specific deliverables can vary depending on the agreement you have with the designer or the features offered by the logo maker platform. However, I can provide you with a general list of common deliverables that clients might receive: 1. **Logo Design Files:** - **Primary Logo:** The main version of the logo in full color, typically suitable for most applications. - **Alternate Logo Variations:** Different versions of the logo, such as simplified versions for small sizes or single-color versions for various backgrounds. - **Vertical and Horizontal Versions:** Logos optimized for vertical or horizontal layouts as needed. - **Black and White Versions:** Monochrome versions of the logo for situations where color isn't possible or desirable. - **Transparent Background:** Logo with a transparent background, allowing it to be placed over different backgrounds without a white box around it. 2. **File Formats:** - **Vector Files:** These are typically in formats like .AI (Adobe Illustrator) or .EPS, which allow for easy scaling without loss of quality. These are essential for professional printing and resizing. - **Raster Files:** High-resolution image files in formats like .PNG, .JPEG, or .PDF, suitable for digital use and some print applications. 3. **Color Codes:** - **CMYK and RGB Color Codes:** CMYK is used for print, while RGB is used for digital displays. Providing these color codes ensures consistent branding across different media. 4. **Typography Information:** - **Font Names and Variations:** If specific fonts are used in the logo, providing their names and variations helps maintain consistent typography in other branding materials. 5. **Brand Guidelines or Style Guide:** - **Logo Usage Guidelines:** Instructions on how the logo should and shouldn't be used, including minimum size requirements, spacing, and clear space. - **Color Palette:** A set of primary and secondary colors that align with the logo. - **Typography Guidelines:** Instructions on font usage for various types of content. - **Visual Examples:** Demonstrations of how the logo should look in different applications (e.g., business cards, websites, social media). 6. **Ownership and Usage Rights:** - **Copyright Transfer or Licensing:** Clear information about whether the client receives full ownership of the logo or if they are licensing its use. This varies depending on the agreement. Remember that it's important to have a detailed discussion with the logo maker or designer to understand exactly what deliverables you'll be receiving and to clarify any questions you might have about the usage rights and terms of the logo design.