I design behavioral analytics systems for AI products that go beyond vanity metrics, capturing trust, satisfaction, and real outcomes. Using tools like Segment, PostHog, dbt, Snowflake, and Looker, I map the full AI user journey from input to result and build schemas, models, and dashboards that prove value. The result is a measurement layer that adapts as your prompts and workflows evolve, giving you clarity on what drives activation and retention.