User-Centered Design that Speaks, Connects, and Converts.

Shazia Aziz

Starting at

/hr

About this service

Summary

I design experiences that feel so intuitive, users forget they’re using a product—just like breathing, but for digital solutions. By combining user research, strategic design, and innovative thinking, I create seamless, engaging experiences that not only delight users but also drive measurable business results. What sets me apart is my commitment to making every interaction effortless, turning complex problems into simple, powerful solutions.

Process

Discover: Dive deep into user research to uncover pain points and needs, ensuring every design decision is rooted in real insights. Define: Turn findings into actionable strategies, aligning design with both user goals and business objectives. Design: Create intuitive wireframes, prototypes, and UI designs that feel effortless yet deliver powerful functionality. Deliver: Provide polished, ready-to-implement designs with a comprehensive style guide for seamless handoff. Iterate: Refine the design post-launch, using user feedback to ensure it evolves and stays impactful.

What's included

User Experience (UX) Research Report
Format: Comprehensive PDF document Contents: Detailed user persona profiles User journey maps Empathy mapping insights Competitive analysis Key user pain points and opportunities Quantity: 1 in-depth report per project Revisions: 2 rounds of edits included Delivery Timeline: Within 2 weeks of the initial research phase
Interactive Wireframe Prototype
Format: Figma/XD interactive prototype Contents: Low to high-fidelity wireframes User flow diagrams Interaction design annotations A clickable prototype demonstrating core user journeys Quantity: 1 complete prototype per project Revisions: 3 rounds of refinement included Additional Features: Exportable design files Screen-by-screen interaction notes
Design System & Style Guide
Format: Comprehensive digital documentation Contents: Color palette with hex/RGB codes Typography specifications Icon library Component library Responsive design guidelines Accessibility standards Quantity: 1 comprehensive design system Revisions: 2 rounds of updates Delivery: Fully scalable, brand-consistent design assets

Skills and tools

UX Researcher

UX Designer

UI Designer