Brand Strategy & Visual Identity

pro

Luis Roman

(0)

Starting at

500

About this service

Summary

Brand Strategy and Visual Identity include the exploration of your brand's foundations, followed by creating the visual elements that represent your brand.

A strong visual identity is crucial for creating brand recognition and building a brand reputation.

Process

The Process:

Initial Consultation We'll start with a conversation to understand your brand, goals, and target audience. This is where we explore your vision and gather insights about your business and competitors.

Brand Strategy Development Together, we'll define your brand's core identity, including mission, values, tone of voice, and positioning. This strategic foundation will guide all design and messaging decisions.

Visual Identity Exploration Based on the brand strategy, I'll brainstorm and develop concepts for your visual identity, including logo design, color palettes, typography, and visual elements that reflect your brand's essence.

Presentation and Feedback You'll receive a presentation showcasing the proposed strategy and visual identity concepts. We'll collaborate to refine and adjust based on your preferences and feedback.

Finalization of Assets Once approved, I’ll create and deliver the final visual identity package, including logos, style guides, and other essential assets, ensuring consistency across all brand materials.

Implementation Support I’ll provide guidance on how to implement your new brand strategy and visual identity effectively across various platforms and materials.

Post-Launch Check-In After you’ve started using your new branding, I’ll check in to see how it’s working for you and provide any additional support or adjustments if needed.

This collaborative process ensures your brand has a clear identity and a strong, cohesive visual presence that aligns with your business goals.

What's included

Brand Strategy
An indispensable deliverable that can transform your business and skyrocket your brand's success. With my expertise, I craft a strategic roadmap tailored specifically to your business, enabling you to establish a powerful brand presence and outshine your competitors. By delving deep into research, analysis, and creative brainstorming, we uncover the unique essence of your brand, pinpoint your target audience, and develop compelling messaging that captivates and resonates.
Primary Logo
I will craft a visually stunning and iconic primary logo that embodies the essence of your brand. Through meticulous attention to detail and a deep understanding of your business values, I will create a logo that encapsulates your unique story and resonates with your target audience. Stand out from the competition with a professionally designed primary logo that not only leaves a lasting impression but also sets the foundation for consistent and cohesive brand communication.
Logo Variations
I will craft a range of captivating logo variations that maintain the core essence of your brand while adapting to different applications and contexts.
Typography
I will meticulously select and customizes fonts that perfectly align with your brand's personality, values, and target audience. With a keen eye for aesthetics and an understanding of the power of typography, we ensure that every letter and character evokes the desired emotion and effectively communicates your brand message.
Color Palette
Through careful consideration of color psychology, industry trends, and your brand's unique characteristics, I will create a palette that evokes the desired emotions and communicates your brand's message effectively.
Brand Guidelines
These guidelines serve as a roadmap for internal teams and external partners, ensuring that your brand is represented accurately and consistently across all channels and touchpoints. From social media posts to packaging design, our Brand Guidelines provide clear instructions and examples, empowering you to build a strong and recognizable brand identity.

Example projects