Graphic designerTatiana Rodrigues
As an Art Director, I specialize in crafting cohesive and impactful advertising campaigns that combine strategic thinking with visually compelling designs. With over 20 years of experience working with global brands like L’Oréal and Coca-Cola, I bring a unique blend of creativity, cultural insight, and a meticulous eye for detail. My ability to align innovative visuals with clear messaging ensures campaigns that resonate emotionally and deliver results.
What's included
Art Director for an advertising campaign
The deliverables are comprehensive and designed to cover all necessary formats and platforms. Here’s what a client can expect at the end of the project:
1. Creative Strategy
• Creative Concept: The core idea driving the entire campaign.
• Tagline or Slogan: A memorable phrase encapsulating the campaign’s message.
• Moodboards: Visual inspirations defining the campaign’s tone and style.
2. Design and Graphic Materials
• Key Visual (KV): The primary campaign design adapted for various media.
• Print Materials: Flyers, billboards, banners, and other physical assets.
3. Digital and Social Media
• Social Media Posts and Stories: Templates and creatives for social platforms.
• Digital Banners: Ads for online campaigns (Google Ads, Facebook, etc.).
4. Audiovisual Media
• Storyboards: Visual sketches for videos or commercials.
• Video Assets: Commercials, teasers, or digital content (in collaboration with production teams).
• Visual Scripts: Scene direction and aesthetic guidelines for shoots.
5. Campaign Manual and Guidelines
• Campaign Guide: A document with usage instructions to maintain visual consistency.
• Mockups: Visual previews of the campaign’s application across platforms.
6. Post-Campaign (Optional)
• Source Files: Editable files for future use.
Tatiana's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
Service provided by
Tatiana Rodrigues Rio de Janeiro, Brazil
Graphic designerTatiana Rodrigues
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Graphic Designer
Logo Designer
Packaging Designer
As an Art Director, I specialize in crafting cohesive and impactful advertising campaigns that combine strategic thinking with visually compelling designs. With over 20 years of experience working with global brands like L’Oréal and Coca-Cola, I bring a unique blend of creativity, cultural insight, and a meticulous eye for detail. My ability to align innovative visuals with clear messaging ensures campaigns that resonate emotionally and deliver results.
What's included
Art Director for an advertising campaign
The deliverables are comprehensive and designed to cover all necessary formats and platforms. Here’s what a client can expect at the end of the project:
1. Creative Strategy
• Creative Concept: The core idea driving the entire campaign.
• Tagline or Slogan: A memorable phrase encapsulating the campaign’s message.
• Moodboards: Visual inspirations defining the campaign’s tone and style.
2. Design and Graphic Materials
• Key Visual (KV): The primary campaign design adapted for various media.
• Print Materials: Flyers, billboards, banners, and other physical assets.
3. Digital and Social Media
• Social Media Posts and Stories: Templates and creatives for social platforms.
• Digital Banners: Ads for online campaigns (Google Ads, Facebook, etc.).
4. Audiovisual Media
• Storyboards: Visual sketches for videos or commercials.
• Video Assets: Commercials, teasers, or digital content (in collaboration with production teams).
• Visual Scripts: Scene direction and aesthetic guidelines for shoots.
5. Campaign Manual and Guidelines
• Campaign Guide: A document with usage instructions to maintain visual consistency.
• Mockups: Visual previews of the campaign’s application across platforms.
6. Post-Campaign (Optional)
• Source Files: Editable files for future use.
Tatiana's other services
Contact for pricing