Brand design & Strategy

Lorenzo Polo

Starting at

/hr

About this service

Summary

I will help you elevate your brand with a unique and cohesive identity that resonates with your audience. Through impactful logos, color palettes, typography, and visual systems that reflect your brand’s values and vision. Whether you’re launching a new brand or refreshing an existing one, I’ll help you stand out with a design that’s both strategic and memorable. Let’s craft an identity that sets your brand apart!

Process

1. Discovery & Research: We start with a deep dive into your brand, target audience, and industry to understand your goals and vision.

2. Moodboard & Concept Development: I’ll create moodboards and initial concepts to establish the tone and direction of your brand.

3. Logo & Visual Elements: Design of the logo, color palette, typography, and other core elements that define your brand’s identity.

4. Brand Guidelines: Development of a comprehensive brand guide to ensure consistent use across all platforms.

5. Revisions & Final Delivery: Collaborate on feedback, refine designs, and deliver all assets in ready-to-use formats.

What's included

Onboarding Meeting
Through videocall or in person meeting, we will talk about your brand and specific needs in order to best understand your needs.
Brand Strategy
We will work together in understanding and implementing a brand strategy specifically tailored to your brand's values, proposition and culture.
Creative Direction
Through moodboards and visual inspo, I will develop the visual and creative direction of the brand identity.
Logo Development
I will deliver few logo design options based on previous research and creative direction steps.
Brand Style Guide
I will produce a style guide of your brand's identity. I will include typography, Iconography, Brand colors, Do's etc.
3D mockups
I will include different mockups of the brand in real life through packagings, business cards and stationary.

Example projects