You have something to offer. So, you made a platform for it to be found. Check.

But wait, you need to write about it too?! AND you need to figure out all the strategies to write it in the best way??

You didn't cater for that.

What you should be focusing on is your craft. And so will I, which involves finding and refining the hidden gems of your offerings and displaying them front and center for your audience to see exactly what you're bringing the table with style and clarity.