๐ฏ Brand Strategy & Discovery
Brand moodboard (inspiration, tone, color direction)
Brand keywords & personality guide
Target audience and competitive insight summary
๐๏ธ Logo Design
Primary logo (main brand mark)
Secondary logo (alternative layout)
Icon / brand mark / monogram version
Black & white and color variations
Scalable vector files (AI, EPS, SVG, PDF)
High-resolution raster files (PNG, JPG)
๐จ Visual Identity System
Color palette (primary, secondary, accent colors with codes)
Typography system (font choices & usage guide)
Pattern / graphic elements / textures
Iconography style or custom icons (if applicable)
๐ Brand Guidelines
Logo usage rules (spacing, size, dos & donโts)
Color and typography application guide
Layout examples (social, print, web)
File organization and naming structure
๐ฆ Application Mockups
Social media profile + post mockups
Business card and stationery design
Product or packaging mockups (optional)
Website or app interface preview (optional)
๐พ Final File Package
Organized folder with all design assets
Editable source files (AI, PSD, or Figma)
PDF brand guideline document
Bonus: quick brand launch kit (for easy use on day one)