A single web page designed to promote and convert visitors into customers. Complete with a sustainability badge compliance (CO2 offset, carbon emissions calculator, etc.) and website optimization (SEO, fast loading UX)
It typically contains a clear call-to-action, such as filling out a form or making a purchase, and provides concise and compelling information about a specific product or service. The design and messaging of the landing page are focused on the needs and desires of the target audience, with the goal of encouraging them to take a specific action. By using landing pages, businesses can improve their conversion rates, generate more leads, and increase their revenue.