Social Media StrategyAbhin Shetty
I offer practical, no-fluff social media and content strategies for startups, founders, and lean teams who want to grow without overcomplicating things. I combine content strategy, short-form video, and podcast repurposing into a system that’s actually usable without having to invest in a full team. What sets me apart is that I’ve done the work myself, across B2B, media, and SaaS, so everything I deliver is built to ship, not sit in a deck, collecting dust.
What's included
Audience and Platform Breakdown
Where your audience is, how they consume content, and what channels make the most sense for your brand. Includes basic segmentation and clear platform picks based on your goals.
Tone of Voice and Brand Messaging
Helps you define what your brand should sound like. I’ll map out tone guidelines, key phrases, and writing angles so everything from your captions to your About section feels consistent.
Content Strategy
What to say, how to say it, and how often. Includes:
Content pillars
Platform-specific formats (LinkedIn, IG, YouTube Shorts, etc.)
Real examples based on your brand
Search-friendly copy lines and hooks
Hashtag and caption structure
Created + Curated Mix
A plan for what to make yourself, what to repurpose, and what to curate from others. Helps you keep a steady flow of content without burning out or hiring a team.
Community Building + Engagement
Tactics for growing your audience by actually showing up. Includes simple engagement workflows and how to respond, DM, and comment in a way that builds trust and reach.
Influencer Strategy (Optional)
If it makes sense for your brand, I’ll include a short list of creators or micro-influencers in your niche to reach out to. Comes with sample message templates and content collab ideas.
Competitor & Industry Watch
A quick breakdown of what similar brands are doing. What works, what doesn’t, and where you can stand out.
Includes tool suggestions for social listening and real-time trend tracking.
Starting at$4,500
Duration2 weeks
Tags
Instagram
LinkedIn
Slack
TikTok
YouTube
Marketing Strategist
Social Media Marketer
Social Media Strategist
Service provided by
Abhin Shetty Bengaluru, India
Social Media StrategyAbhin Shetty
Starting at$4,500
Duration2 weeks
Tags
Instagram
LinkedIn
Slack
TikTok
YouTube
Marketing Strategist
Social Media Marketer
Social Media Strategist
I offer practical, no-fluff social media and content strategies for startups, founders, and lean teams who want to grow without overcomplicating things. I combine content strategy, short-form video, and podcast repurposing into a system that’s actually usable without having to invest in a full team. What sets me apart is that I’ve done the work myself, across B2B, media, and SaaS, so everything I deliver is built to ship, not sit in a deck, collecting dust.
What's included
Audience and Platform Breakdown
Where your audience is, how they consume content, and what channels make the most sense for your brand. Includes basic segmentation and clear platform picks based on your goals.
Tone of Voice and Brand Messaging
Helps you define what your brand should sound like. I’ll map out tone guidelines, key phrases, and writing angles so everything from your captions to your About section feels consistent.
Content Strategy
What to say, how to say it, and how often. Includes:
Content pillars
Platform-specific formats (LinkedIn, IG, YouTube Shorts, etc.)
Real examples based on your brand
Search-friendly copy lines and hooks
Hashtag and caption structure
Created + Curated Mix
A plan for what to make yourself, what to repurpose, and what to curate from others. Helps you keep a steady flow of content without burning out or hiring a team.
Community Building + Engagement
Tactics for growing your audience by actually showing up. Includes simple engagement workflows and how to respond, DM, and comment in a way that builds trust and reach.
Influencer Strategy (Optional)
If it makes sense for your brand, I’ll include a short list of creators or micro-influencers in your niche to reach out to. Comes with sample message templates and content collab ideas.
Competitor & Industry Watch
A quick breakdown of what similar brands are doing. What works, what doesn’t, and where you can stand out.
Includes tool suggestions for social listening and real-time trend tracking.
$4,500