What's included

• Audience and Platform Breakdown

  Where your audience is, how they consume content, and what channels make the most sense for your brand. Includes basic segmentation and clear platform picks based on your goals.

• Tone of Voice and Brand Messaging

  Helps you define what your brand should sound like. I’ll map out tone guidelines, key phrases, and writing angles so everything from your captions to your About section feels consistent.

• Content Strategy

  What to say, how to say it, and how often. Includes:

 Content pillars
Platform-specific formats (LinkedIn, IG, YouTube Shorts, etc.)
Real examples based on your brand
Search-friendly copy lines and hooks
Hashtag and caption structure

• Created + Curated Mix

  A plan for what to make yourself, what to repurpose, and what to curate from others. Helps you keep a steady flow of content without burning out or hiring a team.

• Community Building + Engagement

  Tactics for growing your audience by actually showing up. Includes simple engagement workflows and how to respond, DM, and comment in a way that builds trust and reach.

• Influencer Strategy (Optional)

  If it makes sense for your brand, I’ll include a short list of creators or micro-influencers in your niche to reach out to. Comes with sample message templates and content collab ideas.

• Competitor & Industry Watch

  A quick breakdown of what similar brands are doing. What works, what doesn’t, and where you can stand out. Includes tool suggestions for social listening and real-time trend tracking.