Most startup sites fail in two places: the handoff, and the crawl.

The handoff — brand strategy gets laundered through designers and Framer freelancers who never read it. The site ships competent but generic.

The crawl — it looks great to humans, but ChatGPT, Perplexity, and Gemini can't parse who you are. Your competitors show up in AI answers. You don't.

One person owns the brand, the design, the build, and how machines read it. Same logic from Figma to Framer to schema.

Strategic intake: positioning, audience, conversion goals, competitive read, IA workshop.

Brand system: type, color, motion language, component logic — built to extend, not one-off. Your team ships new pages without me.

High-fidelity design in Figma: landing or multi-page, scoped on the call. Every page does a job in the funnel, not just exists.

Pixel-tight Framer build: responsive across desktop, tablet, mobile. Custom components, native animations.

CMS setup: blog, changelog, case studies, customer logos — whatever's dynamic.

Performance: sub-2s LCP on desktop, Lighthouse 90+ across the board. Real optimization, not tricks.

SEO foundation: meta, OG, semantic HTML, sitemap, robots.txt, Schema.org markup.

AI visibility (GEO): llms.txt, structured data that ChatGPT, Perplexity, Claude, and Gemini actually parse. Your site enters AI answers, not just Google.

Integrations: analytics, forms, CRM webhooks, chat, scheduling.

Full ownership: Framer project access, editing rights, and a PDF guide covering everything — updates, components, publishing. You don't need me to change a headline.

Two weeks post-launch support for fixes and small tweaks.

Days 1–3: strategy, IA, brand direction. 2–3 concept routes, you pick one.

Days 4–9: full design in Figma. Brand system + pages. Two revision rounds.

Days 9–14: Framer build. Components, CMS, integrations.

Days 15–18: performance pass, SEO + GEO setup, launch, handoff.

I started in product design — 9 years, Web3, fintech, SaaS. Then I watched Framer freelancers rebuild what I'd designed, and the brand logic kept slipping through the cracks of someone else's interpretation. So I stopped handing off.

Now I design the brand, design the site, and build it. Same person, same head, same logic from strategy to shipped code. The Contra profile says "Framer" — the actual differentiator is that I'm a product designer and a Framer builder and someone who ships sites AI can read.

Seed to Series A B2B and SaaS companies replacing a starter site with the company they're becoming.

AI startups whose current site can't explain what they do — to humans or to AI crawlers.

Founders preparing for a launch, raise, or upmarket move where the site is doing real strategic work.

Audeo AI — full marketing site, Lighthouse 99/90+, primary Framer case

Colovore — AI data center brand system, 3D water stills, interactive Mapbox

Nodus — branding system, framer website