Branding (Scale) - For Companies Ready to Scale✦ Jasmine Law
Designed for businesses ready to build a brand with long-term impact. The Scale plan combines full brand strategy — purpose, positioning, audience, and voice — with a comprehensive visual identity system built for growth across digital and physical touchpoints.
You’ll walk away with a brand that not only looks distinctive but knows exactly what it stands for, communicates clearly, and scales consistently across every platform.
Typical timeline: 8–12 weeks, depending on feedback and approval cycles.
Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP
Our Process
Brand Strategy & Positioning Workshop
The process begins with an in-depth strategy session to define your purpose, values, positioning, audience segments, and competitive landscape. This establishes the foundation for a scalable and meaningful brand.
Messaging & Voice Development
Core messaging pillars, brand voice, and tone guidelines are developed to ensure clarity and consistency across marketing, product, and investor communications.
Visual Direction & Creative Framework
Strategic insights are translated into moodboards and creative territories that express your positioning visually and set a clear direction for the identity system.
Comprehensive Identity System Development
A full visual identity system is developed, including logo suite, typography, colour palette, patterns, iconography, and imagery direction — designed for flexibility across web, product, print, and investor materials.
Presentation & Strategic Alignment
Concepts are presented with clear strategic rationale, ensuring alignment between positioning, messaging, and visual execution.
Refinement & System Expansion
The chosen direction is refined across multiple brand applications, ensuring consistency and adaptability across touchpoints.
Brand Manual & Implementation Preparation
A detailed brand manual is created to support internal teams and external partners in applying the brand confidently and consistently.
Final Delivery & Rollout Support
All assets and documentation are delivered, with optional rollout guidance to support implementation across channels.
Deliverables
Full Brand Strategy Package
Includes strategy workshop, audience definition, competitive positioning, messaging pillars, brand purpose, values, and tone of voice documentation.
Comprehensive Brand Identity System
Development of logotype (wordmark), logomark (symbol), full logo suite and lockups, colour palette, typography system, iconography, brand patterns, imagery direction, and visual frameworks. Up to three major revision rounds are included.
Extended Brand Assets
Includes social media templates, pitch deck slide templates, presentation systems, and key brand applications tailored to your business needs.
Comprehensive Brand Manual (30–40 Pages)
A detailed guide covering strategy foundations, messaging, logo usage, typography, colour systems, imagery guidelines, and real-world application examples across digital and print.
Final Delivery
All assets delivered in web and print-ready formats (SVG, PNG, PDF, EPS).
Colour values provided in HEX, RGB, and CMYK.
Typeface recommendations with licensing guidance confirmed before use.
All imagery and graphic elements legally cleared for commercial use, with third-party licenses disclosed where applicable.
Editable design files provided in Figma.
Optional Loom walkthrough and rollout support.
FAQs
Lite — Professional and ready to launch.
Designed for startups that need a polished visual identity that fits their industry and resonates with their audience. You’ll get a clean logo, colour palette, and typography, plus a concise brand guide optimised for web use, everything you need to launch confidently.
Pro — Distinctive and investor-ready.
Built for companies ready to differentiate themselves from competitors. Through workshops and creative exploration, we’ll translate your vision into moodboards and concepts, developing a cohesive visual identity that includes logo, typography, colour palette, graphics, and imagery, crafted to set you apart in the market.
Scale — Strategic and built to lead.
A complete brand strategy and identity system for companies expanding across markets and touchpoints. We’ll help you clarify your positioning, audience, and messaging, supported by an in-depth 30–40 page brand manual and a full suite of visual and communication assets for web, product, print, and investor materials.
You’ll receive editable source files (typically in Figma or Adobe Creative Suite), along with ready-to-use exports (SVG, PNG, PDF where relevant). Everything’s packaged up for easy use—whether you're building a website, designing a deck, or handing it off to a dev.
Yes! We offer end-to-end brand and web design packages through Unscripted, including Framer development. If you'd like your branding seamlessly carried through to a custom site, we've got you covered.
Not much! Just be ready to share your goals, audience, any existing brand materials (if you have them), and examples of brands you like. We’ll guide you through the rest in the discovery phase.
Example work
✦ Jasmine's other services
Starting at$11,000
Duration10 weeks
Tags
Adobe Creative Suite
Slack
Spline
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
✦ Jasmine Law proLondon, UK
- $10k+
- Earned
- 5
- Paid projects
- 5.00
- Rating
- 95
- Followers
Branding (Scale) - For Companies Ready to Scale✦ Jasmine Law
Starting at$11,000
Duration10 weeks
Tags
Adobe Creative Suite
Slack
Spline
Brand Designer
Brand Strategist
Digital Marketer
Designed for businesses ready to build a brand with long-term impact. The Scale plan combines full brand strategy — purpose, positioning, audience, and voice — with a comprehensive visual identity system built for growth across digital and physical touchpoints.
You’ll walk away with a brand that not only looks distinctive but knows exactly what it stands for, communicates clearly, and scales consistently across every platform.
Typical timeline: 8–12 weeks, depending on feedback and approval cycles.
Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP
Our Process
Brand Strategy & Positioning Workshop
The process begins with an in-depth strategy session to define your purpose, values, positioning, audience segments, and competitive landscape. This establishes the foundation for a scalable and meaningful brand.
Messaging & Voice Development
Core messaging pillars, brand voice, and tone guidelines are developed to ensure clarity and consistency across marketing, product, and investor communications.
Visual Direction & Creative Framework
Strategic insights are translated into moodboards and creative territories that express your positioning visually and set a clear direction for the identity system.
Comprehensive Identity System Development
A full visual identity system is developed, including logo suite, typography, colour palette, patterns, iconography, and imagery direction — designed for flexibility across web, product, print, and investor materials.
Presentation & Strategic Alignment
Concepts are presented with clear strategic rationale, ensuring alignment between positioning, messaging, and visual execution.
Refinement & System Expansion
The chosen direction is refined across multiple brand applications, ensuring consistency and adaptability across touchpoints.
Brand Manual & Implementation Preparation
A detailed brand manual is created to support internal teams and external partners in applying the brand confidently and consistently.
Final Delivery & Rollout Support
All assets and documentation are delivered, with optional rollout guidance to support implementation across channels.
Deliverables
Full Brand Strategy Package
Includes strategy workshop, audience definition, competitive positioning, messaging pillars, brand purpose, values, and tone of voice documentation.
Comprehensive Brand Identity System
Development of logotype (wordmark), logomark (symbol), full logo suite and lockups, colour palette, typography system, iconography, brand patterns, imagery direction, and visual frameworks. Up to three major revision rounds are included.
Extended Brand Assets
Includes social media templates, pitch deck slide templates, presentation systems, and key brand applications tailored to your business needs.
Comprehensive Brand Manual (30–40 Pages)
A detailed guide covering strategy foundations, messaging, logo usage, typography, colour systems, imagery guidelines, and real-world application examples across digital and print.
Final Delivery
All assets delivered in web and print-ready formats (SVG, PNG, PDF, EPS).
Colour values provided in HEX, RGB, and CMYK.
Typeface recommendations with licensing guidance confirmed before use.
All imagery and graphic elements legally cleared for commercial use, with third-party licenses disclosed where applicable.
Editable design files provided in Figma.
Optional Loom walkthrough and rollout support.
FAQs
Lite — Professional and ready to launch.
Designed for startups that need a polished visual identity that fits their industry and resonates with their audience. You’ll get a clean logo, colour palette, and typography, plus a concise brand guide optimised for web use, everything you need to launch confidently.
Pro — Distinctive and investor-ready.
Built for companies ready to differentiate themselves from competitors. Through workshops and creative exploration, we’ll translate your vision into moodboards and concepts, developing a cohesive visual identity that includes logo, typography, colour palette, graphics, and imagery, crafted to set you apart in the market.
Scale — Strategic and built to lead.
A complete brand strategy and identity system for companies expanding across markets and touchpoints. We’ll help you clarify your positioning, audience, and messaging, supported by an in-depth 30–40 page brand manual and a full suite of visual and communication assets for web, product, print, and investor materials.
You’ll receive editable source files (typically in Figma or Adobe Creative Suite), along with ready-to-use exports (SVG, PNG, PDF where relevant). Everything’s packaged up for easy use—whether you're building a website, designing a deck, or handing it off to a dev.
Yes! We offer end-to-end brand and web design packages through Unscripted, including Framer development. If you'd like your branding seamlessly carried through to a custom site, we've got you covered.
Not much! Just be ready to share your goals, audience, any existing brand materials (if you have them), and examples of brands you like. We’ll guide you through the rest in the discovery phase.
Example work
✦ Jasmine's other services
$11,000