Designed for businesses ready to build a brand with long-term impact. The Scale plan combines full brand strategy — purpose, positioning, audience, and voice — with a comprehensive visual identity system built for growth across digital and physical touchpoints.

You’ll walk away with a brand that not only looks distinctive but knows exactly what it stands for, communicates clearly, and scales consistently across every platform.

Selected clients include: Ennismore · SH:24 · Wongdoody · Huge · Futurice · Big Rock · Publicis Sapient · Marks & Spencer · Dove · Ashurst LLP

Brand Strategy & Positioning Workshop The process begins with an in-depth strategy session to define your purpose, values, positioning, audience segments, and competitive landscape. This establishes the foundation for a scalable and meaningful brand.

Messaging & Voice Development Core messaging pillars, brand voice, and tone guidelines are developed to ensure clarity and consistency across marketing, product, and investor communications.

Visual Direction & Creative Framework Strategic insights are translated into moodboards and creative territories that express your positioning visually and set a clear direction for the identity system.

Comprehensive Identity System Development A full visual identity system is developed, including logo suite, typography, colour palette, patterns, iconography, and imagery direction — designed for flexibility across web, product, print, and investor materials.

Presentation & Strategic Alignment Concepts are presented with clear strategic rationale, ensuring alignment between positioning, messaging, and visual execution.

Refinement & System Expansion The chosen direction is refined across multiple brand applications, ensuring consistency and adaptability across touchpoints.

Brand Manual & Implementation Preparation A detailed brand manual is created to support internal teams and external partners in applying the brand confidently and consistently.

Final Delivery & Rollout Support All assets and documentation are delivered, with optional rollout guidance to support implementation across channels.

Full Brand Strategy Package Includes strategy workshop, audience definition, competitive positioning, messaging pillars, brand purpose, values, and tone of voice documentation.

Comprehensive Brand Identity System Development of logotype (wordmark), logomark (symbol), full logo suite and lockups, colour palette, typography system, iconography, brand patterns, imagery direction, and visual frameworks. Up to three major revision rounds are included.

Extended Brand Assets Includes social media templates, pitch deck slide templates, presentation systems, and key brand applications tailored to your business needs.

Comprehensive Brand Manual (30–40 Pages) A detailed guide covering strategy foundations, messaging, logo usage, typography, colour systems, imagery guidelines, and real-world application examples across digital and print.

All assets delivered in web and print-ready formats (SVG, PNG, PDF, EPS).

Colour values provided in HEX, RGB, and CMYK.

Typeface recommendations with licensing guidance confirmed before use.

All imagery and graphic elements legally cleared for commercial use, with third-party licenses disclosed where applicable.

Editable design files provided in Figma.

Optional Loom walkthrough and rollout support.