With a decade of expertise forged at the intersection of data-driven research and innovative digital strategy, I offer a uniquely analytical approach to solving complex challenges. My foundation is a Bachelor of Science in Nursing from the University of Nairobi (2016), a discipline that ingrained in me the critical principles of evidence-based practice, meticulous assessment, and systematic problem-solving, core tenets I have successfully translated into the marketing and research arena.

Over the past ten years, I have developed a dual-focus practice. Firstly, I am an expert in academic and market research, proficient in designing robust studies, conducting advanced statistical analysis using SPSS, and guiding clients through the rigorous process of dissertation and thesis completion. Secondly, I architect high-performance digital marketing campaigns. I leverage platforms like TikTok, Facebook, and Instagram not just creatively, but scientifically, building UGC-powered advertising funnels and growth strategies informed by solid data.

To ensure my methodologies remain at the forefront, I have pursued targeted certifications including the Meta Marketing Science Professional Certification for advanced social media analytics, Google Data Analytics Professional Certificate for foundational data rigor, and Google AI Essentials to ethically integrate artificial intelligence into content assessment and strategy optimization.