What's included

• Personas

  Persona with fictional character created to represent a user type that might use a product in a similar way. Personas will make it easier to create empathy with users throughout the design process.

• User Flow

  A visual representation of the user’s actions to complete tasks within the product. Visualized user flow will make it easier to identify which steps should be improved or redesigned.

• Experience Maps

  A diagram that explores the multiple steps taken by users as they engage with the product. Experience map will allow me to frame the user’s motivations and needs in each step of the journey, creating design solutions that are appropriate for each.

• Use Cases

  A use case with written description of how users will perform tasks in your app. It will outline, from a user’s point of view, an app’s behavior as it responds to a request. Each use case will be represented as a sequence of simple steps, beginning with a user’s goal and ending when that goal is fulfilled.

• Storyboards

  Storyboards with illustrations that represent shots that ultimately represent a story. The story will illustrate the series of actions that users need to take while using the product. Translating functionalities into real-life situations, will help create empathy with the user.

• Competitive-analysis report

  Analysis of products competitors that maps out their existing features in a comparable way. Report will help you understand industry standards and identify opportunities to innovate in a given area.

• Moodboards

  A collaborative collection of images and references that will eventually evolve into a product’s visual style guide. Moodboard will allow me to show stakeholders and teammates a proposed look for the product before investing too much time or money on it.

• Sketches

  Sketching to quickly visualize an idea (e.g. new interface design) by using paper and pen. Sketches will be useful to validate product concepts and design approaches both with team members and users.

• Wireframes

  A visual guide that represents the page structure, as well as its hierarchy and key elements. Wireframes will be useful when I need to discuss ideas with team members/stakeholders, and to assist the work of visual designers and developers.

• Prototypes

  A prototype with simulation or sample version of a final product, which will be used for testing prior to launch or improvements.

• Quantitative Survey

  Questions that provide numbers as result. Quick and unexpansive way of measuring a level of user satisfaction and collecting feedback about the product.

• Usability report

  Usability report summarizing usability findings in a clear, precise and descriptive way that will help the product team identify the issue(s) and work toward a solution. When reporting results from a usability test, I will focus primarily on the findings and recommendations that are differentiated by levels of severity.

• Analytics report

  Numbers provided by an analytics tool on how the user interacts with your product: clicks, user session time, search queries etc. Analytics report can also “uncover the unexpected”, surfacing behaviors that aren’t explicit in user tests.