I help cafes, startups and direct-to-consumer brands develop distinctive identities through logo design, typography, color, illustration and practical brand guidelines. Whether you are launching a new business or refreshing an existing brand, I connect the visual elements into a consistent system.

What we can create • Creative direction and moodboards • Primary logo, supporting variations and brand mark • Color palette and typography system • Supporting graphics, patterns or illustrations • Brand guidelines covering everyday use • Selected applications such as menus, packaging, stationery or social visuals, agreed within your scope

How the project works We begin with your business, audience and goals. I explore visual directions, develop the selected identity, refine it through feedback and prepare the agreed final assets.

What I need to start Your brand name, business overview, target audience, required deliverables, visual references and intended launch date.

Tell me about your brand and I’ll recommend a scope suited to your launch or next stage.