Vector or pixel illustrations for use on websites to highlight a section or for use as a header.

First, once we have a brief about the assignment, I start doing a research about the brand: how it is expressed in other graphic pieces, the tone, the color, etc.

Then it is important to generate an idea map with adjectives about the illustration to be created.

Once it is clear how the illustration should be, I start with sketches, which I then clean in grayscale and put together in a presentation to show. In this step the important thing is to pay attention to the concept over the shapes/color.

Once the illustration is approved, I continue with the process of refining and coloring the illustration (times may vary if it is vector or pixelated), and then send the final file.