What's included

• Brand Strategy Workshop

  We will start the process with a brand strategy workshop [120 min] and lay the foundations for the brand-building process. At the end of it, you will know exactly why you exist, who your audience is, who your competitors are, your positioning in the competition landscape and how to act and shape the perception of your business. The deliverables are: - Internal brand (Purpose, Mission, Vision, Values) - Positioning - Competition Analysis - Brand Manifesto - Messaging Toolkit - Look & Feel Guidelines

• Brand Style Guide

  Primary Logo Logo Variations Typeface and font pairing Color palette Iconography Identity system guidelines (Do's and Don'ts)

• Brand Applications

  A set of 5-7 branded collaterals to understand how your brand will be displayed.