Summary

FAQs

• How is your approach different from typical freelancers or agencies?

  I focus on how systems are actually used, not just how they look or sound in a proposal. My background spans operations, sales, marketing, and technology, so I design solutions that fit into real workflows instead of creating isolated assets.

• What’s your professional background?

  I’ve spent over 30 years building and operating businesses, working across technology, operations, and go-to-market roles. That experience helps me understand constraints, tradeoffs, and what matters most at different stages of a company.

• Do you only build websites?

  No. A website is often just one piece of a larger system. Most projects include lead capture, routing, follow-ups, integrations, and internal workflows so the site supports sales and operations instead of sitting idle.

• How do you use AI in your work?

  Carefully and selectively. AI is useful when it removes manual work, reduces errors, or improves response time. If it doesn’t add clear value, I don’t recommend it. The goal is simplicity and reliability, not complexity.

• What types of clients tend to be a good fit?

  Founders and teams who want clear thinking, practical execution, and steady progress tend to get the most value. I work best with clients who prefer thoughtful decisions over constant changes or trend-driven requests.

• Can you work with our existing tools and platforms?

  Yes. Most work involves connecting and improving what’s already in place—CRMs, calendars, marketing tools, internal systems—rather than replacing everything. This keeps projects efficient and lowers risk.

• How do projects usually start?

  Typically with a focused scope—such as a website, lead flow, or workflow improvement. Once there’s clarity and momentum, we can expand gradually based on what’s working and what’s needed next.