Marketing Strategist

Starting at

$

75

/hr

About this service

Summary

When managing a marketing campaign, the deliverables that a client can expect will vary depending on the specific goals and objectives of the campaign. However, some typical deliverables that a client may expect are:
1. Marketing strategy: A clear and comprehensive marketing strategy that outlines the campaign's goals, target audience, messaging, and tactics.
2. Creative assets: This includes creative materials like images, videos, graphics, and other content that will be used to promote the campaign.
3. Advertisements: This could include digital ads, print ads, television ads, or radio ads, depending on the campaign goals and budget.
creating4. Social media content: This could include creating social media posts, campaigns, and advertisements designed to engage with the target audience.
5. Website updates: This includes any updates to the website, such as creating landing pages, optimizing content for SEO, or adding new features to the site.
6. Analytics and reporting: Regular reports on the campaign's performance, including metrics like website traffic, click-through rates, conversion rates, and engagement rates.
7. Email campaigns: Designing and creating email campaigns, including newsletters, promotional emails, and drip campaigns.
8. Public Relations: Pitching stories to the media, drafting press releases, organizing events, and developing a management plan.
Overall, the specific deliverables will depend on the scope and goals of the campaign, as well as the client's expectations and budget. It's essential to establish clear expectations and a detailed scope of work before starting any marketing campaign to ensure both parties are on the same page.
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What's included

  • The Sum of the Parts or Simply Some of the Parts of Your Next Marketing Campaign

    Defining your goals and objectives: The first step in creating a marketing campaign is to identify what you want to achieve. This could be increasing brand awareness, generating leads, driving sales, or promoting a new product or service. Identifying your target audience: Knowing who your target audience is crucial to creating a successful marketing campaign. Consider factors like demographics, interests, behavior, and location to understand their needs and preferences. Developing a unique value proposition: Your unique value proposition is what sets your product or service apart from competitors. Develop a message that resonates with your target audience and highlights the benefits they will receive. Creating a marketing budget: Determine how much you can afford to spend on your marketing campaign. Consider the costs associated with advertising, promotional materials, and marketing channels. Choosing marketing channels: Select the marketing channels that best fit your goals and budget. Examples include social media advertising, email marketing, content marketing, search engine optimization, and paid advertising. Creating content and visuals: Develop content and visuals that align with your unique value proposition and resonate with your target audience. Use high-quality images, videos, and graphics to create engaging content. Implementing and launching your campaign: Once you have all the pieces in place, launch your marketing campaign. Monitor the results and adjust your strategy as needed. Analyzing and measuring results: Evaluate the effectiveness of your marketing campaign by tracking metrics like website traffic, lead generation, sales, and return on investment (ROI). Use this information to make improvements and refine your strategy for future campaigns. Remember that designing and building a successful marketing campaign is an iterative process. It may take some experimentation and trial and error to find the right strategy for your business and target audience.


Skills and tools

Marketing Strategist
Project Manager
Content Editor
Google Docs
Google Drive
Microsoft Office 365

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