Basic Logo + Visual Identity Package

Spenser Morrison

(0)

Starting at

$

500

About this service

Summary

Elevate your brand with our comprehensive Logo Design Package, tailored to capture your unique identity and make a lasting impression.
Transform your brand with a cohesive visual identity that includes a custom logo, colour palette, typography and brand guidelines. This design service ensures your brand stands out with a professional and consistent look across all platforms.

Process

Discovery: The first step in my process is to sit down together and get to know more about you and your brand. A brief chat to understand your ideas, goals, and target audience. Clear communication helps establish a strong foundation and helps clarify any questions from the get-go.
Research: Research about your industry, competitors and target audience. I take note of what works well for others while still considering how your brand can stand apart.
Mood Board Presentation: Based on the discovery meeting and research findings, I curate a mood board to capture the desired look and feel of your brand. Include colours, fonts, images, and other visual elements that inspire the logo design. The mood board will be sent over for your review and feedback to ensure we are in perfect alignment.
Concept Development: With a clear goal and a solid foundation set, I will begin designing logo concepts. 2-3 options will be presented.
Revisions: I present the initial designs and this is now your space to provide feedback and make any specific edits and revisions. Once you've selected 1 concept to move forward with I will refine this until you are satisfied
Logo Design Finalization: This is the last design step where I will take your chosen concept and previous revisions and then prepare a final logo presentation for your review. Variations, a colour palette and typography will also be presented in this step.
Stationery and Brand Guidelines: Once a logo and visual identity has been chosen. I will then apply this to the chosen stationery and other items that you require. This step will also include the development of the Brand Guidelines file.
Finishing Steps and Brand: Once you have approved the final logo, and designs, I will provide high-resolution files to suit all of your needs in a neat and organized folder. I also include a 1-page pdf explaining how to use each file type.

What's included

  • Logo Design

    A logo that encapsulates you and your brand and resonates with your target audience.

  • Logo Variations

    Variations of your chosen logo. For example, alternative layouts or simplified versions for smaller uses. Ensuring you are prepared with multiple options for all applications of your logo that you may come across.

  • Colour Palette

    A harmonious and visually appealing colour palette that reinforces your brands visual identity.

  • Typography

    Curate a set of primary and secondary typefaces that reflect your brand’s personality.

  • Stationery Design

    Once a logo and visual identity has been chosen. I will then apply this to stationery items that you require, such as business cards, letterheads, etc. This deliverable is open and customizable to your needs.

  • Brand Guidelines

    A comprehensive presentation detailing the use of your logo, color palette, and typography for consistent branding.

  • High-Quality Files

    Final logo and design files in various formats for all uses print and/or web. For example; Vector (AI, EPS, SVG) and images (PNG and JPEG).

Duration

2 weeks

Skills and tools

Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch

Industries

Graphic Design

Work with me

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STARTING AT

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