Brand Start Up Kit

Catalina Gonzales

Starting at

300

About this service

Summary

My brand startup kit offers everything you need to establish a captivating brand identity, from a curated mood board to a versatile logo suite comprising primary, secondary, and submark logos, along with carefully selected brand colors, fonts, mockups, and a comprehensive style guide. What sets me apart is my commitment to affordability and efficiency, ensuring that even emerging brands can access professional-quality branding materials without breaking the bank.

Process

Step 1

I will be sending you a small questionnaire to get a better understanding about your brand. I will also ask you to send any inspirational photos you might want to add into your mood board. We will have a quick alignment chat (or call) to discuss the creative direction. Then I will create a mood board that represents what you envision for your brand and I will also create the color palette.

Step 2

Once the mood board and color palette are approved, it's time for me to start working on your logo! I will be sending you a few concepts for each logotype and we will begin iterations from there! I will be in constant communication with you during this part of the process to create the perfect logotypes for your brand.

Step 3

Now that we have approved the logotype, the final step will be tying it all together with the brand mockups and style guide! Once all deliverables are approved, you'll receive all finalized brand assets in various file formats for seamless use.

What's included

Mood Board
Combination of images, texts, photographs, and textures to explore and present an idea in a way that words alone cannot.
Logo Suite
Primary Logo, Secondary Logo, and Submark.
Brand Colors
A color scheme to keep your brand consistent across all platforms.
Brand Fonts
I do not provide font files due to copyright issues. However, I will provide you with the names of the fonts used in your designs so that you can purchase them yourself.
Brand Mockups
Mockups to showcase your brand in action.
Style Guide
1-page Brand Style Guide.

Duration

1 week

Skills and tools

Brand Designer

Graphic Designer

Logo Designer