We will start by uncovering your internal brand. We will discuss your purpose, vision, mission, and core values. Then, I will help you to execute a well-defined brand positioning statement. From there, we will together explore the user persona, brand attributes, and brand archetypes. Finally, with all the insights and keywords we had gathered from our brand strategy session, I will construct a unique way to tell your brand story. Remember, we will need to make your customers the hero of your story.