Summary

FAQs

• What is your process for logo and identity design?

  I start with a detailed briefing to understand your brand’s mission, values, and audience. Then, I create a moodboard to set the visual direction. After that, I develop initial concepts for feedback, refine the chosen design, and deliver the final assets.

• What is included in a logo/identity package?

  Typically, a package includes a primary logo, alternative versions (e.g., horizontal, vertical), icon variations, typography, color palette, and a basic brand guideline document.

• How long does it take to design a logo?

  Logo design projects generally take 1-2 weeks, depending on the complexity and revision process. Identity design systems may take longer. A complete project with logo and identity may take 3 - 4 weeks.

• How many logo concepts will I receive?

  You will typically receive 1 initial logo concept, complete, and 100% custom-made for your brand. Additional concepts can be provided upon request if you're not satisfied with the first concept.

• Can I request changes to the logo design?

  Absolutely! I include 2-3 rounds of revisions to ensure the design aligns with your vision.

• What file formats will I receive for the logo?

  You will receive high-resolution files in PNG, JPEG, PDF, AI, and EPS formats, suitable for both print and digital use.

• What if I don’t like any of the initial concepts?

  If none of the initial concepts meet your expectations, I will discuss your feedback in detail and adjust the direction accordingly.

• Do you provide brand guidelines?

  Yes, a basic brand guideline is included in the identity design package. This document outlines logo usage, typography, color palette, and other visual elements to maintain consistency.

• Will I own the rights to my logo?

  Yes, once the project is completed and the final payment is made, you will have full ownership and rights to your logo.

• What do you need from me to get started?

  I’ll need a detailed briefing, including information about your business, audience, preferred styles, and any examples or references you like.