Remarketing involves targeting individuals who have previously interacted with your brand online but haven't made a purchase or taken a desired action. It aims to re-engage these potential customers through tailored ads, reminding them of your brand and encouraging them to return and convert. Brand awareness deliverables focus on increasing familiarity and recognition of a brand among its target audience. This can include tactics such as sponsored content, social media ads, influencer partnerships, and display advertising to reach a wider audience and leave a lasting impression about the brand.

If you have an existing live campaign, I can conduct a comprehensive analysis to identify areas for optimization. By evaluating audience segments, refining targeting methods, and adjusting bid strategies, I can enhance the campaign's performance and maximize its effectiveness.