Brand Identity Design by Mar Leaño

Brand Identity Design by Mar LeañoBrand Identity Design by Mar Leaño

Brand Identity Design

Mar Leaño

Starting at

450

About this service

Summary

Visual identity designed with purpose! 👩‍🎨

Your brand has something to offer, and I'm here to help your customers see that. I consider strategy in my designs to create visuals that reflect you and your brand.

The Process

Discovery — I'll send a form to get to know your brand's personality and needs. Understanding your work, vision and mission, audience, and competitors will help us find a way to position you as the solution your customers need.

Strategy — I propose two concepts through mood boards that capture the creative direction we can take. This helps us align on a vision that works best.

Design — This is where I translate everything we've defined into a visual identity that speaks to your audience and is uniquely yours!

Revisions and Turnover — The final files and brand book will be compiled and sent over. The brand book documents the process and how the designs are used, which you and your team can refer to as a style guide.

Feel free to ask me any questions. I look forward to working with you! 🤝

What's included

Brand Design Elements
Once I get to know your brand's personality and needs, I craft the following: Logo/s, Color Palette, Typography System, and Key Visuals (Samples/Mockups).
Brand Book
All the design elements will be documented in a brand book (.PDF) outlining how they're used to reflect your brand and help you stand out!
Revision Rounds
I will create 2 mood boards for a concept/direction you can critique and choose from. The logo and brand elements will be made based on the finalized concept. Once created, there can be 2 rounds of minor revisions.
Add-ons
Let me know if there are specific deliverables you'd like such as social media posts, animations, etc., and I'd love to make it happen!

Example projects

Heart-Tea Talks

Duration

4-6 weeks

Skills and tools

Brand Design

Graphic Designer

Adobe Illustrator

Adobe Photoshop

More services

Graphic Design Support

Contact for pricing