I design brand identities and systems that give founders and modern brands a distinct, coherent look that holds up everywhere it shows up.

You get a full identity: logo and wordmark, a type system, colour, and the supporting visual language (patterns, iconography, imagery direction), plus a clean set of guidelines so it stays consistent across every surface. I design brands with a real point of view, not safe templates, and because I also build, the identity is made to live on screen and ship, not just sit in a PDF.

Recent work: 10+ distinct brand systems across niches, each with its own typography, colour and visual language. Scope and timeline are set per project. Portfolio: ishmaelmccalla.com