What's included

• Discovery & Strategy

  Before designing, I listen deeply. I step into your world to understand what drives you, what you believe in, and what future you’re building. Through research and reflection, I uncover the essence that makes your brand meaningful. This foundation shapes every decision that follows, ensuring your identity isn’t just beautiful; it’s intentional, aligned, and alive with purpose.

• Visual Identity

  From concept to creation, your brand’s visual language takes form. This is a system that expresses its personality and values with clarity. Logo design, typography, color palette, iconography, and supporting patterns all come together to build a cohesive identity that feels both distinctive and timeless.

• Brand Guidelines

  Your brand’s visual bible: a practical, strategic guide that ensures consistency across every touchpoint. It includes logo applications, color and type systems, art direction, and examples of real-world use. This is a tool for continuity, keeping your brand clear and coherent as it evolves.

• Brand Experience

  I help translate strategy and identity into real experiences across digital and physical touchpoints: websites, packaging, campaigns, and content. Everything connects to one core idea, your brand’s essence, so every interaction feels intentional and human.

• Support & Evolution

  I offer guidance to help you implement, refine, and evolve your brand as it takes on new forms. Each project includes one round of revisions during the process, ensuring thoughtful, focused feedback that keeps the work aligned with your vision.

• Note

  Please be aware that illustration and animation are optional add-ons, developed only when they align with the brand’s strategic direction. They are not included in the base project fee, as they require a tailored creative process. If this is something useful for your project, we'll talk about it right on our first meeting, and I'll present you with the extra fee.