Strategic Brand & Packaging Systems DesignerFabio André Constantino
I am an Art Director focused on Brand Systems and Label Design. My specialty is creating coherent and shelf-stopping visual identities for Fast-Moving Consumer Goods (FMCG) brands. I go beyond visuals, also acting as an Information Designer to translate complex data into clear and functional presentations and editorial materials. I deliver projects with technical rigor, ensuring they are ready for mass production and adaptable to any platform.
What's included
Brand Guidelines Manual
1. Brand Foundation
Brand Overview: Mission, Vision, and Values.
Target Audience: Definition and segmentation of the audience.
Brand Personality: Defining attributes and Tone of Voice.
2. Logo System
Logo Construction: Geometry, proportions, and Grid System.
Clear Space (Exclusion Zone): Minimum required area around the logo.
Minimum Size: Smallest size for reproduction (print and digital).
Logo Variations: Primary, secondary, horizontal, vertical, and use of Logomark (symbol) alone.
Improper Usage (Misuse): Examples of what not to do (stretching, distortion, incorrect backgrounds).
3. Color Palette
Primary Palette: Main brand colors, with specs for:
CMYK (for print).
HEX / RGB (for digital media).
Pantone (for specialized printing/spot colors).
Secondary Palette: Supporting and accent colors.
4. Typography
Primary Typefaces: Main font families (titles and body text).
Usage Hierarchy: Rules for typographic scaling and weight (e.g., H1, H2, body text).
Web & System Fonts: Fallback or web-optimized fonts.
5. Visual Language
Photography Style: Guidelines on mood, composition, and lighting.
Illustration/Iconography Style: Visual consistency for graphics and icons.
Graphic Elements: Supporting textures, patterns, and graphic shapes.
6. Applications (Collateral Materials)
Corporate Stationery: (Layouts for)
Business Card
Letterhead
Envelope
Digital Templates: Rules for social media posts, ads, and email signatures.
Packaging Guidelines: Specific rules for logo placement, color, and required information on labels and boxes.
Final Delivery: Typically provided as an Interactive PDF (the guide itself) and a folder containing all necessary Vector files (.AI, .EPS) and high-resolution Raster files (.PNG, .JPG).
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Art Director
Brand Designer
Brand Strategist
Service provided by
Fabio André Constantino São Paulo, Brazil
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- Followers
Strategic Brand & Packaging Systems DesignerFabio André Constantino
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Art Director
Brand Designer
Brand Strategist
I am an Art Director focused on Brand Systems and Label Design. My specialty is creating coherent and shelf-stopping visual identities for Fast-Moving Consumer Goods (FMCG) brands. I go beyond visuals, also acting as an Information Designer to translate complex data into clear and functional presentations and editorial materials. I deliver projects with technical rigor, ensuring they are ready for mass production and adaptable to any platform.
What's included
Brand Guidelines Manual
1. Brand Foundation
Brand Overview: Mission, Vision, and Values.
Target Audience: Definition and segmentation of the audience.
Brand Personality: Defining attributes and Tone of Voice.
2. Logo System
Logo Construction: Geometry, proportions, and Grid System.
Clear Space (Exclusion Zone): Minimum required area around the logo.
Minimum Size: Smallest size for reproduction (print and digital).
Logo Variations: Primary, secondary, horizontal, vertical, and use of Logomark (symbol) alone.
Improper Usage (Misuse): Examples of what not to do (stretching, distortion, incorrect backgrounds).
3. Color Palette
Primary Palette: Main brand colors, with specs for:
CMYK (for print).
HEX / RGB (for digital media).
Pantone (for specialized printing/spot colors).
Secondary Palette: Supporting and accent colors.
4. Typography
Primary Typefaces: Main font families (titles and body text).
Usage Hierarchy: Rules for typographic scaling and weight (e.g., H1, H2, body text).
Web & System Fonts: Fallback or web-optimized fonts.
5. Visual Language
Photography Style: Guidelines on mood, composition, and lighting.
Illustration/Iconography Style: Visual consistency for graphics and icons.
Graphic Elements: Supporting textures, patterns, and graphic shapes.
6. Applications (Collateral Materials)
Corporate Stationery: (Layouts for)
Business Card
Letterhead
Envelope
Digital Templates: Rules for social media posts, ads, and email signatures.
Packaging Guidelines: Specific rules for logo placement, color, and required information on labels and boxes.
Final Delivery: Typically provided as an Interactive PDF (the guide itself) and a folder containing all necessary Vector files (.AI, .EPS) and high-resolution Raster files (.PNG, .JPG).
Contact for pricing