What's included

• Brand Guidelines Manual

  1. Brand Foundation Brand Overview: Mission, Vision, and Values. Target Audience: Definition and segmentation of the audience. Brand Personality: Defining attributes and Tone of Voice. 2. Logo System Logo Construction: Geometry, proportions, and Grid System. Clear Space (Exclusion Zone): Minimum required area around the logo. Minimum Size: Smallest size for reproduction (print and digital). Logo Variations: Primary, secondary, horizontal, vertical, and use of Logomark (symbol) alone. Improper Usage (Misuse): Examples of what not to do (stretching, distortion, incorrect backgrounds). 3. Color Palette Primary Palette: Main brand colors, with specs for: CMYK (for print). HEX / RGB (for digital media). Pantone (for specialized printing/spot colors). Secondary Palette: Supporting and accent colors. 4. Typography Primary Typefaces: Main font families (titles and body text). Usage Hierarchy: Rules for typographic scaling and weight (e.g., H1, H2, body text). Web & System Fonts: Fallback or web-optimized fonts. 5. Visual Language Photography Style: Guidelines on mood, composition, and lighting. Illustration/Iconography Style: Visual consistency for graphics and icons. Graphic Elements: Supporting textures, patterns, and graphic shapes. 6. Applications (Collateral Materials) Corporate Stationery: (Layouts for) Business Card Letterhead Envelope Digital Templates: Rules for social media posts, ads, and email signatures. Packaging Guidelines: Specific rules for logo placement, color, and required information on labels and boxes. Final Delivery: Typically provided as an Interactive PDF (the guide itself) and a folder containing all necessary Vector files (.AI, .EPS) and high-resolution Raster files (.PNG, .JPG).