What's included

• Discovery & Brand Insight

  We start by diving deep into your brand — understanding its story, values, target audience, and tone. This ensures the mascot truly reflects your brand’s essence.

• Moodboard & Character Concepts

  Next, I’ll create visual directions and early sketches to explore style, personality, and emotion — helping us lock in the perfect vibe before production.

• Character Development

  Once the direction is set, I’ll bring the mascot to life with refined linework, color exploration, and expressive details. Optional poses and expressions can be added for versatility.

• Final Design & Brand Prep

  Your mascot design is polished and prepared for real-world use — optimized for both digital and print, ensuring consistency across platforms.

• Delivery

  You’ll receive all finalized files neatly organized, ready to plug into your branding, social media, merchandise, or campaigns.

• Project Duration & Timeline

  The entire project typically takes around 2–3 weeks, depending on complexity and feedback rounds. The process begins with brand discovery and concept exploration during the first week, followed by detailed character development and refinement in the second week. The final stage focuses on polishing, preparing files, and delivering all assets in ready-to-use formats. This timeline ensures a smooth workflow, clear communication, and a high-quality mascot that perfectly represents your brand.