The Brand Base
Starting at
$
1,000
About this service
Summary
FAQs
How long does the process take?
Typically 2–3 weeks from start to finish, depending on revisions.
Can I request extra logo variations?
Yes! I can add more variations or icons as add-ons.
Will I receive editable files?
You’ll get PNG, JPG, PDF, and vector (AI/SVG) files for all final designs.
Why do you only provide one brand concept?
Because one strong, well-researched direction is always more effective than a handful of half-baked ideas. Before I start designing, we go deep into your strategy, audience, and creative direction, so the concept you receive is already aligned with your goals and vision. This approach saves time, avoids confusion, and ensures every design decision has purpose behind it.
How many revisions are included?
Each deliverable includes two rounds of revisions. That’s usually all it takes to get things perfect. The goal is to refine, not reinvent, so we keep the creative energy focused and efficient.
Can you help me implement my new brand?
Absolutely. I can support you with things like social media design, stationery, packaging, and web assets so your new identity flows seamlessly everywhere. If you need help applying your brand to real-world touchpoints, I can create a tailored add-on package for that.
What happens after the project is done?
Once everything is finalized, you’ll receive a full set of files (in multiple formats: PNG, JPEG, SVG, and PDF) plus brand guidelines so you know exactly how to use your new identity consistently. And I don’t just disappear, if you need small adjustments, advice, or future design support, I’m always an email away.
What's included
Brand Questionnaire
A deep-dive form to uncover your brand’s story, values, audience, and goals. It sets the creative direction for everything that follows.
Creative Direction
A curated vision board with colors (2 so we can see and feel what fits best), imagery, and tone that capture your brand’s personality and visual feel.
Full Logo Suite
A primary logo, a secondary logo, and a versatile submark.
Brand Color Palette
A custom color system that reflects your brand mood and works across platforms.
Brand Typography
A curated type pairing (headline + body) that fits your tone and enhances readability.
Brand Guidelines with Mockups
A clear, visual document showing how to use your branding consistently, complete with real-world examples and mockups.
Example projects
Duration
3 weeks
