Brand Identity Design & Strategy
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About this service
Summary
By tackling your brand's strategy first, we'll lay the foundation for a visual identity that meets the specific goals of your brand, while ensuring that it is catered to and aimed towards your unique target audience.
What's included
Phase 1: Brand Discovery
First, we'll analyze and determine your strategy and what your brand means to current and potential target customers. We'll map out what your brand needs to stand out against competitors in the market.
Phase 2: Design
Conceptual identity proposals outline different visual directions for your brand. Once a proposal is decided on, the following are created: Logos, Brand Icons/Elements, Typography System, Colour Palette, Packaging, Social Media Templates, and Brand Identity Guide Book.
Skills and tools
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma