For founders launching or repositioning a business who need a clear difference and a usable identity. Includes a discovery session, focused competitor review, positioning statement, one selected identity direction, logo system, color and typography guide, and three agreed launch applications. Two consolidated revision rounds. Delivered files and a concise usage guide included. Three weeks after kickoff and receipt of inputs. Naming, packaging production, full websites and additional applications are separately scoped. Send your website, launch date and the business problem your brand needs to solve. I’ll confirm the scope before kickoff.