Brand sprint

Pro

Tobi Victor

Starting at

2,750

About this service

Summary

Fast-track your brand identity with an intensive Brand Sprint 🏃‍♀ This package delivers a complete, professional brand kit in 3-5 days, perfect for startups, rebrands with tight deadlines, or businesses needing a quick market entry. With over half a decade of design industry experience and a degree from the London College of Communication, I'm not only knowledgable about brand design - it's my favourite type of project. Process

Day 1: Discovery and Concept Development 1-hour intensive brand strategy call Rapid market research and competitor analysis Development of 2 initial logo concepts

Day 2-3: Design and Refinement Finalization of logo suite: Primary logo Secondary logo Logo mark/icon Color palette development Typography selection 1 round of revisions

Day 4: Brand Guidelines and Mockups Creation of concise brand guidelines including: Logo usage instructions Color application rules Typography hierarchy Development of 3 digital mockups (e.g., social media profile, business card, website header)

Day 5: Finalization and Delivery Final refinements Preparation of all deliverables 30-minute video call for presentation and handover

FAQs

How many moodboards will I receive and what do they entail?
You will receive 2 moodboard concepts, that may include photography, typography, graphic design samples and colors. These will be used to set the mood and tone of the project, identify the creative direction in which the project will be moving. The moodboards are custom made to suit your brand, it's message, positioning and the target audience. Moodboards are custom researched for each individual project. You will be free to choose your preferred option from the 2 provided.
How many logo design concepts will I receive? Can I provide feedback?
You will receive 2-3 logo design concepts. These may be hand-drawn or digital drafts; from which you will be able to choose your preferred option and provide feedback, upon which the concept chosen will be adjusted and improved to be finalized.
If I already possess some brand elements that I want used, can they be incorporated?
Your existing brand elements are welcome. For example, it can be a pre-existing logo that needs improving or your preferred font or color. All will be taken into consideration when crafting your new visual identity.

What's included

Logo Suite
Primary Logo: The main identifier for your brand, suitable for most applications. Secondary Logo: An alternative version for use when the primary logo isn't ideal, often a simplified or rearranged version. Logo Mark/Icon: A simplified emblem or symbol that represents your brand, perfect for small spaces or social media profiles.
Color Palette
A set of primary and secondary colors that define your brand's visual identity. Includes color codes in HEX, RGB, and CMYK formats for consistent use across all mediums.
Typography
Selection of primary and secondary typefaces that complement your brand aesthetic.
Mockups
Visual representations of your brand applied to various real-world scenarios (e.g., business cards, social media, website). Helps visualize how your brand will look in practical applications.
Brand Guidelines
A comprehensive document outlining proper usage of all brand elements. Includes instructions on logo placement, color application, typography hierarchy, and do's and don'ts.
File Deliverables
All logo files in various formats (SVG, EPS, PDF, PNG, JPG) for different use cases. Color palette swatches for easy application. Font files or links to download. Brand guidelines in PDF format for easy sharing and printing.

Duration

10 days

Skills and tools

Brand Designer

Graphic Designer

Logo Designer