1. Logo System

Primary Logo

Secondary Logo (alternate layout)

Submark / Icon

Logo variations (horizontal, vertical, icon-only)

Light & dark versions

Favicon (for web use)

2. Color Palette

Primary brand colors

Secondary/supporting colors

Color codes (HEX, RGB, CMYK, Pantone)

3. Typography System

Primary font (headlines)

Secondary font (body text)

Web-safe alternatives

Font hierarchy (sizes, spacing, usage rules)

4. Brand Elements

Patterns / textures

Icons or icon style

Illustrations (if applicable)

5. Imagery Style

Photography direction (style, tone, filters)

Image usage guidelines

Mood board / visual references

6. Brand Guidelines (Brand Book)

Brand story / mission / vision

Logo usage rules (spacing, do’s & don’ts)

Color usage rules

Typography usage

Tone of voice (how the brand communicates)

Visual consistency rules

7. Stationery Design

Business card

Letterhead

Envelope

Email signature

8. Digital Assets

Social media profile & cover designs

Post templates (Instagram, LinkedIn, etc.)

Website UI direction or mockups

9. Brand Applications (Mockups)

Packaging design (if product-based)

Merchandise (t-shirts, caps, etc.)

Signage / billboards

App or website previews

10. Final Deliverables Package

Logo files (AI, EPS, PNG, JPG, SVG)

Organized folder structure

Usage instructions