Summary

FAQs

• What can I A/B test in an email?

  Common test elements include subject lines, send times, and email content—like visuals, CTA buttons, and even variations in tone or brand voice. I’ll help you choose what makes the most impact based on your goal.

• Do I need to provide both versions for the test?

  Not at all. If you have ideas, great—but if not, I can create both versions for you based on your original email and what you’re trying to achieve.

• What platforms do you work with?

  I primarily work in Mailchimp, but I can adapt to other platforms. Let me know what you’re using and I’ll confirm compatibility.

• How long does the test need to run before you can analyze results?

  Most tests should run for 24–72 hours depending on the size of your list. I’ll monitor and make sure we wait long enough to get meaningful results.

• What will I receive in the analytics report?

  You’ll get a simple breakdown of key metrics (open rates, click rates, etc.), insights on which version performed better, and suggestions for how to improve future campaigns.