What's included

• Analytics Setup & Configuration

  Full setup and configuration of web analytics platforms (Google Analytics 4, Tealium iQ, Tealium CDP, or Google Tag Manager) for accurate data collection and reporting.

• Data Layer Creation & Optimization

  Development and optimization of a structured data layer for seamless tracking and analytics integration.

• Tag Management System Implementation

  Setup and management of a Tag Management System (TMS) for efficient tracking and pixel management, ensuring smooth data collection across web properties.

• Customer Data Platform (CDP) Setup

  Implementation and configuration of Tealium CDP to unify customer data across multiple channels, enabling personalized marketing and better audience segmentation.

• Pixel Tracking & Conversion Setup

  Implementing tracking pixels (Facebook, Google Ads, etc.) and conversion tracking to monitor the effectiveness of marketing campaigns.

• Custom Analytics Reporting & Dashboarding

  Creation of custom dashboards and reports to track key metrics, conversions, and overall website performance.