Unbrand the Ordinary: Visual Identity That Thinks in Symbols

Rocky Black

Starting at

/hr

About this service

Summary

I don’t do trend-chasing logos. I do symbolic storytelling disguised as design — clean, clever, and quietly chaotic in all the right ways.

Process

🎡 Process: Welcome to the Playground

1. Let’s Talk Soul First. Before shapes and shades, we talk stories. I’ll send you a playful (but secretly strategic) brand prompt to explore what your brand feels like — not just what it sells.

2. Digging for Meaning. Through name analysis, tagline decoding, and light brand archetype matching, I’ll start sketching out the essence — the stuff beneath the visuals. This is where symbols start forming.

3. Moodboarding the Mood. You’ll get a custom-made moodboard that reflects your brand’s emotional tone — think of it as a collage of feelings and fonts. We align on that vibe before moving to drafts.

4. The Crafting Phase. From concept to curve, I’ll shape a logo that speaks your story. You’ll receive a hero concept + minor variations, and we refine it together like co-designers.

5. Wrap & Release. Once you’re vibing hard with the final identity, I’ll pack your files (logo versions, vector formats, and basic brand guidelines) like a care package from a creative pen pal 💌

FAQs

What does your "flexible style" mean?
I don’t force every brand into one aesthetic mold. Instead, I study your brand’s tone, story, and audience, then adapt my design to your narrative. My strength lies in visual storytelling — whether it's minimal, grungy, whimsical, or bold, your brand’s soul will guide the look.
Why do you need several days to finish a logo?
Because I don’t just “make logos.” I design symbolic identities. That takes time for research, ideation, sketching, and reflection — not just execution. I treat each project like a living thing that needs space to grow naturally, not be rushed into existence overnight. Moreover, I'm also a human who have personal routines and needs too.
Your prices range from $15 to $100. What’s the difference between the packages?
Basic ($15): One solid logo concept, minimal edits, perfect for personal brands or hobby projects. Standard ($25): A more strategic approach — includes one refined concept, a moodboard, and extra revision. Premium ($100): Full-on brand identity starter pack. Includes multiple directions, deep ideation, moodboard, mockups, and final deliverables in all formats. It’s for those who want their brand to mean something.
What are the additional charges for?
Optional add-ons include: Extra fast delivery – for when you’re on a tight launch deadline. Additional revisions – when we’re almost there but your intuition says "just a bit more." Additional logo – if you need a second concept for a sub-brand or product. Each add-on is priced transparently to keep things fair and open.
Do you offer other brand-related services?
Yes! I also do brand guidelines, color systems, typography pairing, and visual storytelling consultations. Message me and let’s customize a journey for your brand 🌱

What's included

Primary Logo Design (Concept-Driven)
A fully custom logo based on your brand's story, values, and emotional core — designed to be both meaningful and memorable.
Logo Variations
Alternate logo formats (horizontal, stacked, submark) to adapt across all platforms while maintaining brand consistency.
Color Palette & Typography System
A curated visual language, including color codes and font suggestions, rooted in your brand's vibe and audience.
Brand Style Mini-Guide
A sleek, easy-to-use PDF guide summarizing your logo usage, color system, and visual direction — ideal for future-proofing your brand.
Final Files (for print & digital)
Includes vector (.AI, .EPS), high-res (.PNG, .JPG), and web-optimized files — ready to launch your brand anywhere, anytime.
Initial Ideation Sheet
A peek behind the curtain — a curated sheet of early sketches, visual metaphors, and directional concepts that informed the final design. This gives you insight into why your logo looks and feels the way it does, based on core values and strategic symbolism.
Moodboard (Visual Direction)
A moodboard capturing your brand’s soul — combining color schemes, typography feels, imagery, and textures. Built to align our creative vision before execution, this sets the emotional and aesthetic tone for your identity.