Unbrand the Ordinary: Visual Identity That Thinks in SymbolsRocky Black
I don’t do trend-chasing logos. I do symbolic storytelling disguised as design — clean, clever, and quietly chaotic in all the right ways.
What's included
Primary Logo Design (Concept-Driven)
A fully custom logo based on your brand's story, values, and emotional core — designed to be both meaningful and memorable.
Logo Variations
Alternate logo formats (horizontal, stacked, submark) to adapt across all platforms while maintaining brand consistency.
Color Palette & Typography System
A curated visual language, including color codes and font suggestions, rooted in your brand's vibe and audience.
Brand Style Mini-Guide
A sleek, easy-to-use PDF guide summarizing your logo usage, color system, and visual direction — ideal for future-proofing your brand.
Final Files (for print & digital)
Includes vector (.AI, .EPS), high-res (.PNG, .JPG), and web-optimized files — ready to launch your brand anywhere, anytime.
Initial Ideation Sheet
A peek behind the curtain — a curated sheet of early sketches, visual metaphors, and directional concepts that informed the final design. This gives you insight into why your logo looks and feels the way it does, based on core values and strategic symbolism.
Moodboard (Visual Direction)
A moodboard capturing your brand’s soul — combining color schemes, typography feels, imagery, and textures. Built to align our creative vision before execution, this sets the emotional and aesthetic tone for your identity.
FAQs
I don’t force every brand into one aesthetic mold. Instead, I study your brand’s tone, story, and audience, then adapt my design to your narrative. My strength lies in visual storytelling — whether it's minimal, grungy, whimsical, or bold, your brand’s soul will guide the look.
Because I don’t just “make logos.” I design symbolic identities. That takes time for research, ideation, sketching, and reflection — not just execution. I treat each project like a living thing that needs space to grow naturally, not be rushed into existence overnight. Moreover, I'm also a human who have personal routines and needs too.
Basic ($15): One solid logo concept, minimal edits, perfect for personal brands or hobby projects.
Standard ($25): A more strategic approach — includes one refined concept, a moodboard, and extra revision.
Premium ($100): Full-on brand identity starter pack. Includes multiple directions, deep ideation, moodboard, mockups, and final deliverables in all formats. It’s for those who want their brand to mean something.
Optional add-ons include:
Extra fast delivery – for when you’re on a tight launch deadline.
Additional revisions – when we’re almost there but your intuition says "just a bit more."
Additional logo – if you need a second concept for a sub-brand or product.
Each add-on is priced transparently to keep things fair and open.
Yes! I also do brand guidelines, color systems, typography pairing, and visual storytelling consultations. Message me and let’s customize a journey for your brand 🌱
Rocky's other services
Starting at$16 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
ChatGPT
G Suite
Brand Designer
Graphic Designer
Logo Designer
Service provided by
Rocky Black Hanoi, Vietnam
Unbrand the Ordinary: Visual Identity That Thinks in SymbolsRocky Black
Starting at$16 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
ChatGPT
G Suite
Brand Designer
Graphic Designer
Logo Designer
I don’t do trend-chasing logos. I do symbolic storytelling disguised as design — clean, clever, and quietly chaotic in all the right ways.
What's included
Primary Logo Design (Concept-Driven)
A fully custom logo based on your brand's story, values, and emotional core — designed to be both meaningful and memorable.
Logo Variations
Alternate logo formats (horizontal, stacked, submark) to adapt across all platforms while maintaining brand consistency.
Color Palette & Typography System
A curated visual language, including color codes and font suggestions, rooted in your brand's vibe and audience.
Brand Style Mini-Guide
A sleek, easy-to-use PDF guide summarizing your logo usage, color system, and visual direction — ideal for future-proofing your brand.
Final Files (for print & digital)
Includes vector (.AI, .EPS), high-res (.PNG, .JPG), and web-optimized files — ready to launch your brand anywhere, anytime.
Initial Ideation Sheet
A peek behind the curtain — a curated sheet of early sketches, visual metaphors, and directional concepts that informed the final design. This gives you insight into why your logo looks and feels the way it does, based on core values and strategic symbolism.
Moodboard (Visual Direction)
A moodboard capturing your brand’s soul — combining color schemes, typography feels, imagery, and textures. Built to align our creative vision before execution, this sets the emotional and aesthetic tone for your identity.
FAQs
I don’t force every brand into one aesthetic mold. Instead, I study your brand’s tone, story, and audience, then adapt my design to your narrative. My strength lies in visual storytelling — whether it's minimal, grungy, whimsical, or bold, your brand’s soul will guide the look.
Because I don’t just “make logos.” I design symbolic identities. That takes time for research, ideation, sketching, and reflection — not just execution. I treat each project like a living thing that needs space to grow naturally, not be rushed into existence overnight. Moreover, I'm also a human who have personal routines and needs too.
Basic ($15): One solid logo concept, minimal edits, perfect for personal brands or hobby projects.
Standard ($25): A more strategic approach — includes one refined concept, a moodboard, and extra revision.
Premium ($100): Full-on brand identity starter pack. Includes multiple directions, deep ideation, moodboard, mockups, and final deliverables in all formats. It’s for those who want their brand to mean something.
Optional add-ons include:
Extra fast delivery – for when you’re on a tight launch deadline.
Additional revisions – when we’re almost there but your intuition says "just a bit more."
Additional logo – if you need a second concept for a sub-brand or product.
Each add-on is priced transparently to keep things fair and open.
Yes! I also do brand guidelines, color systems, typography pairing, and visual storytelling consultations. Message me and let’s customize a journey for your brand 🌱
Rocky's other services
$16 /hr