Unbrand the Ordinary: Visual Identity That Thinks in Symbols by Rocky BlackUnbrand the Ordinary: Visual Identity That Thinks in Symbols by Rocky Black
Unbrand the Ordinary: Visual Identity That Thinks in SymbolsRocky Black
I don’t do trend-chasing logos. I do symbolic storytelling disguised as design — clean, clever, and quietly chaotic in all the right ways.
What's included
Primary Logo Design (Concept-Driven)
A fully custom logo based on your brand's story, values, and emotional core — designed to be both meaningful and memorable.
Logo Variations
Alternate logo formats (horizontal, stacked, submark) to adapt across all platforms while maintaining brand consistency.
Color Palette & Typography System
A curated visual language, including color codes and font suggestions, rooted in your brand's vibe and audience.
Brand Style Mini-Guide
A sleek, easy-to-use PDF guide summarizing your logo usage, color system, and visual direction — ideal for future-proofing your brand.
Final Files (for print & digital)
Includes vector (.AI, .EPS), high-res (.PNG, .JPG), and web-optimized files — ready to launch your brand anywhere, anytime.
Initial Ideation Sheet
A peek behind the curtain — a curated sheet of early sketches, visual metaphors, and directional concepts that informed the final design. This gives you insight into why your logo looks and feels the way it does, based on core values and strategic symbolism.
Moodboard (Visual Direction)
A moodboard capturing your brand’s soul — combining color schemes, typography feels, imagery, and textures. Built to align our creative vision before execution, this sets the emotional and aesthetic tone for your identity.
Unbrand the Ordinary: Visual Identity That Thinks in SymbolsRocky Black
Starting at$16 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
ChatGPT
G Suite
Brand Designer
Graphic Designer
Logo Designer
I don’t do trend-chasing logos. I do symbolic storytelling disguised as design — clean, clever, and quietly chaotic in all the right ways.
What's included
Primary Logo Design (Concept-Driven)
A fully custom logo based on your brand's story, values, and emotional core — designed to be both meaningful and memorable.
Logo Variations
Alternate logo formats (horizontal, stacked, submark) to adapt across all platforms while maintaining brand consistency.
Color Palette & Typography System
A curated visual language, including color codes and font suggestions, rooted in your brand's vibe and audience.
Brand Style Mini-Guide
A sleek, easy-to-use PDF guide summarizing your logo usage, color system, and visual direction — ideal for future-proofing your brand.
Final Files (for print & digital)
Includes vector (.AI, .EPS), high-res (.PNG, .JPG), and web-optimized files — ready to launch your brand anywhere, anytime.
Initial Ideation Sheet
A peek behind the curtain — a curated sheet of early sketches, visual metaphors, and directional concepts that informed the final design. This gives you insight into why your logo looks and feels the way it does, based on core values and strategic symbolism.
Moodboard (Visual Direction)
A moodboard capturing your brand’s soul — combining color schemes, typography feels, imagery, and textures. Built to align our creative vision before execution, this sets the emotional and aesthetic tone for your identity.