Briefing

We’ll send you a detailed briefing form to inform our virtual briefing meeting. Here, we’ll discuss your business — who you are and what you do — and piece together a comprehensive branding brief. Colours, graphics, inspirations, font preferences, and more will all be explored with you.  

Concepts

You’ll receive two initial concepts from our Graphic Design team. The preferred concept will be refined with two major rounds of revisions and two minor rounds of revisions (revision size is determined by us). 

Final Design & Style Guide

Once a final logo design has been chosen by you, I’ll put together a style guide so that its application is consistent through all marketing materials — print and digital. This includes colour codes, spacing guides, placement examples, font styles and sizes, and so on. 

Collateral

To get you started, we’ll apply the final logo to up to two pieces of marketing collateral. The specific collateral is up to you — we’ll discuss all the options with you as we explore what’s best suited to your business needs. In the past, our clients have typically gone with designs for business cards, car wraps, pull-up banners, home page mockups, eNews templates, and so on. 

File Handover

Finally, we hand over all the design files in a range of formats. These designs are yours — we don’t have any ownership over them. They can be freely handed to any printer or other marketing teams you work with (just don’t forget to give them the style guide so your aesthetics stay consistent).