What's included

• Compact brand strategy

  A concise yet comprehensive blueprint outlining the core identity, values, positioning, target audience, and key messaging of your brand.

• Logo

  A unique visual symbol or mark designed to represent your brand, embodying its identity, values, and personality in a single graphic element. 3 logo options will be created.

• Secondary icons

  Additional graphic elements derived from your brand's primary logo, used to enhance visual identity and cohesively communicate specific attributes or functionalities. 3 icons (minimum) will be created.

• Color palette

  A selection of colors to represent your brand, ensuring visual consistency and reinforcing the desired mood or message across various applications.

• Typography selection

  A selection of appropriate typefaces and fonts that align with your brand's personality, message, and readability requirements to effectively communicate its visual identity.

• Visual direction

  The principles and aesthetic choices that guide the overall look and feel of your brand's visual identity, ensuring consistency and coherence across various design elements and communication channels.

• Brand guidelines

  A comprehensive set of rules and standards that dictate how a brand's visual identity, including elements such as logos, colors, typography, and imagery, should be consistently applied across all communications to maintain brand integrity and coherence.