Brand Strategy Guide
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About this service
Summary
Starting off with the brand/business questionnaire, this entire process aims to clarify and help clearly articulate what your business proposition is and how we transform that into a brand identity easily understood by designers, developers and customers.
Process
Brand Questionnaire
Initial Secondary Research (Primary if required)
Brand Strategy Workshop
Strategy & Proposition Document
Client Feedback
Brand Strategy Guide Development
Client Feedback
Closure Call & Changes
Brand Documents Handoff
What's included
Strategy & Proposition Document
A comprehensive client workshop followed by a document outlining: + Target audience + Business proposition + Differentiators / USP + Competitor Analysis + Market opportunities
Brand Strategy Guide
A PDF document outlining your brand's internal identity: + Brand Story + Vision & Mission + Values & Promises + Personality + Culture + Associations
Action & Implementation Plan
A PDF document outlining the action plan from here: + Recommended Opportunities + Caution / Extra care steps + Next Steps
Recommendations
(5.0)
Claire Fountain • CBQUALITY
Client • Sep 3, 2024
Recommended
Lovely work and such a joy to work with.
Skills and tools
Brand Strategist
Product Researcher
Adobe Illustrator
Copy Writing
Typeform
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