Brand Strategy

Pro

Top Independent

Shloka Motta

Starting at

1,800

About this service

Summary

Designed for businesses looking to build a brand that does more than look good - it helps you grow. From understanding your audience and competitors in the industry to creating a cohesive brand strategy, the goal is to create a brand that resonates deeply with your audience and aligns with your core business goals and vision.

Process

Process

Brand Questionnaire

Initial Secondary Research (Primary if required)

Brand Strategy Workshop

Strategy & Proposition Document

Client Feedback

Brand Strategy Guide Development

Client Feedback

Closure Call & Changes

Brand Documents Handoff

What's included

Strategy & Proposition Document
A comprehensive client workshop followed by a document outlining your target audience, business proposition, differentiators / USP, competitor analysis and any market opportunities.
Brand Strategy Guide
A PDF document outlining your brand's internal identity with your brand story, vision & values, brand personality, brand culture and associations.
Tone of Voice & Messaging
A PDF guide outlining the brand's tone of voice, dos and don'ts as well as sample brand messaging across touchpoints.
Action & Implementation Plan
A PDF document outlining the action plan from here, including recommended opportunities and caution or extra care steps.

Example projects