I build the systems marketing runs on — CRM data architecture, lifecycle automation and the AI layer on top — for automotive, EV, e-commerce, education and healthcare brands. 8 years across Asbury Automotive, Fisker and Sony Honda Mobility; currently Director of Digital & AI Growth for a 17-location dealer group. SFMC Administrator and Klaviyo Developer certified. Bilingual EN/ES.

Numbers I'm accountable for: 43% average open rates against a 29% benchmark, a 123K-contact database in 9 languages, $1MM+ loyalty revenue, 4× follow-up conversion lift.

Services: SFMC and HubSpot builds, audits and debugging · lifecycle & email program design · AI marketing automation (n8n, Claude, MCP) builds and QA.

Book a free 30-minute consultation: https://datadrivenplan.com/schedule/ Case studies: https://datadrivenplan.com/jonathan