Social Video Content Strategy

Remi Afolabi

(0)

Starting at

800

About this service

Summary

Unlock the full potential of your brand with a custom video content strategy designed to maximize growth and engagement on Instagram, TikTok, and YouTube. I create tailored plans based on your brand’s unique identity, audience, and goals, ensuring that every piece of video content aligns with your message and drives results.

Process

Initial Consultation (60 minutes) We’ll discuss your brand’s goals, current video performance, target audience, and vision for future content.

Research & Strategy Development I’ll perform a deep dive into your industry, audience behavior, and competitors to develop a comprehensive video strategy.

Content Calendar Creation (Delivered in 7 business days) You’ll receive a 30-day content calendar with video ideas, captions, and hashtags, along with detailed strategies for each platform.

Review & Revisions After receiving the strategy, we’ll have a follow-up session to review it together. I offer up to two rounds of revisions to ensure the strategy is fully aligned with your brand.

Final Delivery & Implementation Once you’re happy, I’ll send over the finalized content plan and strategy, ready for you to implement. I also offer guidance on how to execute each video.

Performance Review (Optional) After 30 days, we can revisit the strategy to analyse video performance and refine the plan as needed (optional add-on).

FAQs

What platforms is this strategy for?
I specialise in Instagram, TikTok, and YouTube, creating strategies that are tailored to each platform’s algorithms and trends.
How long does it take to receive my strategy?
The full strategy, including the content calendar, is delivered within 7 business days after our initial consultation.
Will the strategy include video scripts or captions?
Yes! Your strategy will include suggested captions, video titles, and scripts for certain videos, as well as ideas for visual content and hooks to engage your audience.
How do you ensure the strategy aligns with my brand?
I start by understanding your brand identity, target audience, and goals during our consultation, which informs the customised strategy I create for you.
What if I need help with video editing too?
I also offer video editing services. If you need both strategy and execution, we can create a custom package to handle everything from concept to final video delivery.
Do you offer ongoing strategy support?
Yes, I provide long-term video content strategy services and performance analysis to continuously optimise your content.

What's included

What's Included:
Brand & Audience Discovery: We start by diving deep into your brand’s story, audience demographics, and core values to identify the best strategies that align with your vision and audience’s preferences. Content Calendar (30 Days): A detailed content calendar with a full month’s worth of video ideas tailored to your target audience across Instagram, TikTok, and YouTube, ensuring consistency and relevancy. Platform-Specific Strategies: Strategies that capitalise on trends and platform-specific algorithms (like TikTok’s “For You” page or Instagram’s Reels) to increase reach and engagement. Video Formats & Best Practices: A breakdown of video formats (e.g., short-form Reels, TikToks, YouTube Shorts), and best practices for each platform, ensuring each video type resonates with your audience. SEO and Hashtag Strategy: An SEO-optimized plan to enhance discoverability on all platforms, including keyword research and hashtag suggestions tailored to your niche. Performance Metrics to Track: Recommendations on which metrics to track and how to use insights to improve your future content performance. Creative Concept Development: Content ideas and visual storytelling concepts that are aligned with your brand voice, including advice on scripts, shot lists, and editing techniques.

Duration

4 weeks

Skills and tools

Marketing Strategist

Video Editor

Social Media Strategist