Discovery
Project Brief: A document that outlines the project goals, target audience, and key messaging.
User Personas: Detailed profiles of the website's ideal users.
Site Map: A visual representation of the website's structure and navigation.
Strategy
Content Strategy: A plan for creating and managing the website's content.
Marketing Strategy: A plan for promoting the website to the target audience.
Wireframes: Low-fidelity mockups of the website's pages.
Visual and User Experience (UX) Design
Mood Boards: Collections of images and text that capture the website's desired look and feel.
Style Guide: A document that defines the website's typography, colors, and other design elements.
Prototypes: High-fidelity mockups of the website's pages that are interactive.
Usability Testing: A process of observing users interacting with the website to identify any usability issues.
Web Development
Front-End Development: The coding of the website's user interface.
Quality Assurance (QA): The process of testing the website to ensure that it is functioning properly.