Branding Essentials

Starting at

$

1,500

About this service

Summary

I offer bespoke visual identity design that equips you with the essential tools to present your brand clearly and confidently. By combining strategic thinking with creative execution, I ensure your branding looks great, communicates your values and speaks to your audience. My streamlined process delivers a brand foundation that’s strategic, visually striking, and ready to grow with your business.

Process

1. Discovery You’ll complete a brand discovery questionnaire, followed by a 30-minute call to discuss your goals, audience, and vision.
2. Visual Direction I’ll create and share 2 moodboards to explore different stylistic approaches and refine the creative direction before design work begins.
3. Design Creation Based on the approved direction, I’ll design your primary logo, curate a cohesive color palette and typography that communicates your brand’s personality and values.
4. Revisions You’ll have 2 rounds of revisions to fine-tune the design. This is typically enough to address feedback, explore small adjustments, and ensure you’re fully confident with the final outcome.
5. Finalization You’ll receive your logo files in multiple print and web formats, along with a one-page style sheet that clearly outlines how to use your new branding consistently.
6. Delivery All final assets will be organized and delivered in a ready-to-use format, giving you the essentials to confidently launch or refresh your brand.

What's included

  • Brand Identity Essentials

    This streamlined package gives you the key elements you need to launch or refresh your brand with confidence. You’ll receive a primary logo, colour palette, and typography — the essential tools to build recognisability and consistency with your audience.

  • Moodboards

    You’ll receive two carefully curated moodboards before the design process begins, helping us define the visual direction and ensure the style aligns with your brand’s goals.

  • Style Sheet

    A concise one-page style sheet to guide your use of logos, colours, and typography, ensuring your brand stays visually consistent across all platforms.

Recommendations

(5.0)

Samuel Naef • 8Billionminds

Client • Apr 10, 2025

Aidana was great to work with on 8Billionminds, she understood clearly what was asked and created the appropriate designs needed and attended the weekly calls as required. Thanks so much for helping improve our platform and helping develop the great designs as needed!

Kaznagul Kanatova • GenomiX

Client • Apr 8, 2025

I highly recommend Aidana Sakbay as a talented and professional designer. She developed the brand identity, logo, and visual elements for my company, GenomiX Bioscience Academy, and truly brought our vision to life. Her creativity, attention to detail, and ability to translate our values into a clean and modern design were exceptional. Aidana was also very responsive and easy to work with throughout the entire process. I’m genuinely grateful for her contribution to our brand.

We've worked with Aidana multiple projects, and she consistently delivers high-quality work on time and within budget. She's creative, professional, and incredibly efficient. Always a pleasure to work with—highly recommended!


Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design